Who We Are

Peter Reilly is an independent, bespoke estate agent dedicated to providing tailored property services.

Data Controller: Peter Reilly
9 Tair Erw Gain, Cardiff CF11 9FT

Email: pete@peterreilly.co.uk, Telephone: 029 2271 5068

The Information We Collect

We may collect and process the following categories of personal data:

• Contact Details: Your name, email address, telephone number, and postal address
• Property Information: Details related to property listings, viewings, and transactions
• Identification Data: Photographic identification and proof of address, where required for verification purposes
• Financial Details: Bank account or payment information for invoicing and transactions, processed through secure methods
• Digital Data: IP addresses, browser type, device information, and website usage data captured via cookies and similar technologies
• Communications: Any details shared in your communications with us, including inquiries, feedback, or service requests

How We Use Your Data

We process your personal data for various legitimate purposes, including:

• Provision of Services: To manage property listings, arrange viewings, and facilitate property transactions
• Communication: To respond to your enquiries, provide customer support, and send updates related to our services
• Compliance: To verify your identity, perform background checks, and comply with legal obligations including anti-money laundering (AML) regulations
• Marketing: With your consent, to inform you of offers, news, or services that may be of interest to you. You may opt out of such communications at any time
• Website Analytics: To monitor and enhance the functionality and performance of our website

Legal Basis for Processing

We process your personal data under the following legal grounds:

• Consent: Where you have explicitly agreed to our processing of your data for specific purposes (such as marketing communications)
• Contract: To perform obligations arising from a contract with you, such as managing a property transaction
• Legal Obligation: To comply with legal requirements, including tax, accounting, and regulatory standards
• Legitimate Interests: To pursue our legitimate business interests, provided that such interests are not overridden by your rights and freedoms

Data Sharing and Disclosure

Your personal data will not be sold or shared with third parties except in the following circumstances:

• Service Providers: We may share your data with trusted third-party service providers who perform services on our behalf (e.g., IT support, marketing assistance, and financial processing). These providers are contractually bound to maintain the confidentiality and security of your information
• Professional Advisors: With our accountants, lawyers, and compliance advisors as necessary
• Legal and Regulatory Authorities: When required by law or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others
• Business Transfers: In the event of a sale, merger, or reorganisation of our business, your data may be transferred as part of that transaction, subject to appropriate safeguards

Data Security

We implement appropriate technical and organisational measures to protect your personal data against accidental loss, unauthorised access, or disclosure. These measures include secure storage methods, regular security assessments, and staff training in data protection. No method of transmission or storage is completely secure; however, we strive to ensure your data is handled with the highest standard of security.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as long as required to comply with legal obligations. Specific retention periods may vary, and data relating to completed property transactions will be retained for the period required under applicable law, after which it will be securely deleted or anonymised.

Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of Access: You can request access to the personal data we hold about you
• Right to Rectification: You may ask us to correct or update any inaccurate or incomplete data
• Right to Erasure: Under certain conditions, you have the right to request the deletion of your personal data
• Right to Restrict Processing: You can request that we limit our use of your data in certain circumstances
• Right to Data Portability: You have the right to receive your data in a structured, commonly used, and machine-readable format and have it transmitted to another controller
• Right to Object: You may object to our processing of your data on grounds relating to your particular situation
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw your consent at any time without affecting the lawfulness of processing based on consent given before the withdrawal

To exercise any of these rights, please contact us using the details provided above. We will respond to your request in line with applicable law.

International Transfers

If we transfer your personal data outside the United Kingdom, we ensure that adequate safeguards are in place to protect your data. This includes using contractual clauses approved by the relevant data protection authorities and transferring data only to jurisdictions with adequate protection levels.

Cookies and Online Tracking

Our website uses cookies and similar tracking technologies to enhance your online experience. These cookies may collect information such as your ip address, browsing activity and preferences. You can manage your cookie preferences through your browser settings.

Updates to Our Data Privacy Policy

We may update this Data Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on our website and, where necessary, communicated to you directly. Please review this policy periodically to stay informed about how we are protecting your personal data.

How to Contact Us

If you have any questions, concerns, or requests regarding this Data Privacy Policy or our data processing practices, please contact us at:

Peter Reilly
9 Tair Erw Gain, Cardiff CF11 9FT

Email: hello@peterreilly.co.uk, Telephone: 029 2271 5068